Category Archives: Inspiration

Cycle counter Copenhagen

This counter is placed on the most trafficked bike lane in Copenhagen and inform the cyclist how many that went over the bridge that day. (= the time and the date)



A danish design furniture brand focusing on ethical and CSR friendly production. 

Code of conduct

for every one of the million of products we use to improve the quality of our lives, there are associated environmental, ethical and social consequences. while some products have a small environmental bearing, others consume finite resources in vast quantities and are produced under conditions of labour abuse and environmental damage.

mater is committed to creating ethical, sustainable and socially responsible design in accordance with the principles of the un voluntary corporate responsibility initiative, the united nations global compact. mater is a global compact participant.

we support ‘united nations declaration of human rights’, ‘united nations global compact’ and ‘the international labour organisation’ (ILO) fundamental principles and rights at work.

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An article on being a social responsible designer…


Ethics come into play in our profession, as they do in any other. As graphic designers, we deal with various types of software, hardware, and other intellectual property. We deal with a variety of clients in a variety of fields with a variety of interests. Respecting these clients, our beliefs, others’ intellectual property and more is a hallmark of a responsible designer. The responsible designer needs to adhere to licenses in the software we use. He needs to do work he believes in, and turn down work he feels is of questionable morality (an extreme example: designing hate literature). She needs to practice sound ethics, and if she does, she’s one step closer to being a responsible designer.


Yes, honesty can be, and probably is, a sub-category of ethics. However, honesty is such a wide-reaching and important trait, I felt it needs its own section. The responsible designer needs to be honest with himself – about his skill level, his rates, his areas of expertise. The responsible designer needs to be honest with clients – what she can do, what she can’t do, what is a good idea and what is bad. Being honest can be tough, but we have a responsibility to tell our clients if their idea is doomed to fail. We can’t change clients minds all the time, but it is our responsibility to be clear & honest with them so they know where we stand on certain ideas & issues.


Graphic designers deal with a large volume of projects – many of which end up at the printers’. We can play a direct role in the environment, then, by making choices that are easier on the environment. We can use FSC-certified paper. We can avoid using full-bleed printing if it isn’t required (thus reducing waste). We can choose printers who use lowVOC inks. These choices, while small in the overall scheme of things, can add up over time. Be creative too; think outside of the box for ways to make more environmentally friendly design choices. For example, you could eschew the traditional print response to an RFP in favor of a more environmentally friendly digital version, like we did. Not only are these choices helpful to the environment; they show your clients that you’re a forward-thinking designer too.

Being a responsible designer isn’t always the easiest choice, but it’s the best choice for our collective industry. What practices do you put in place to showcase your responsibility?


Candy posters

Candy posters made of candy, very tactile!

Fashionabel rain boots?

Why should rain boots look like rain boots, I guess that was the question this 2 designers asked them selfs.